Catalytic concepts that drive transformation

Susan will challenge the confirmational biases that hold you back from overcoming business challenges and seeing the path to growth and progress against your business objectives. Her creation of Contextual Intelligence provides a lens that provides a unique context for business success:  

• Seeing and behaving towards your customers differently based on Cognitive Demographics

• How Counterintuitive Thinking can help you reframe strategic challenges and get stakeholders “unstuck”

• Narrative Economics as a means of leveraging the ‘irrational’ ways consumers behave to your brand’s advantage

• Using storytelling as input and not as a deliverable

• Contextual problem solving

• The nine elements of Gamification that fuel winning strategies

• Debunking the beliefs that get in the way of your growth