Transforming businesses through Contextual Intelligence

FaderFocus is a premier business transformation catalyst and consultancy. Our proprietary Contextual Intelligence approach challenges baseline assumptions and inspires brands to “think and act differently” about mission-critical issues that are impacting their businesses.

FaderFocus offers a range of consulting services that leverage familiar research techniques and revolutionary approaches to business transformation. We open new windows for understanding consumer behaviors, by reframing our clients’ hypotheses into evidence-based paths for strategic action.

About

Susan Fader is a business transformational catalyst.

She has been helping clients get “unstuck” by thinking differently about the most mission-critical challenges that are impacting their business objectives. She is part gentle contrarian, part unorthodox iconoclast, part coach, and full-on spirit guide.

Her unique approach uses Contextual Intelligence as a foundation, enabling clients to focus and visualize frameworks that redirect their energies around ideas that drive strategic action. She enables clients to ignite their strategies, by reframing baseline assumptions that provide an alternative, more transformative perspective that will impact how they see their business challenges, think about their customers and business opportunities, as well as design and think about research.

She is as likely to be seen jumping out of a plane (with a parachute), cycling on a tandem bike with her husband on a multi-day ride, or reconnecting with campmates at Burning Man, as she is advising in the Boardroom, facilitating strategy sessions for Fortune 100 clients, and speaking on conference stages.  

Through FaderFocus, she consults with clients in the following business areas:

  • Foundational Research 

  • Brand Development and Strategy

  • Customer Experience Improvement

  • Change Management

  • Strategy Development

  • Business Model Transformation

  • Crisis Management

  • New Product Development Strategy

Having designed, fielded, and reported on research in over 30 countries on five continents, she has deep domain expertise, demographic knowledge, and global category experience in a range of industry sectors including:

  • Consumer Health and Pharmaceuticals

  • Financial Services

  • CPG, Food and Beverage

  • Children’s products

  • Travel

  • Entertainment

How did she get there? James Endersby featured Susan in a post in Significant Insights.