What clients are saying about our approach
Using our proprietary Contextual Intelligence approach, we challenge our clients to examine the world in which customers, consumers, and their businesses operate by focusing their perspectives through a different lens.
Whether facilitating a business strategy summit, developing foundational insights to drive innovation and positioning for our clients, or speaking at an industry event, we approach every assignment with the commitment to help clients and audiences come away thinking differently than they had before.
We are gratified that our work has helped inspire clients and partners to get “unstuck” and approach their most challenging business goals with refreshed and invigorated insights.
Scroll down to see what some have said about our approach.
“Susan Fader is a beacon bringing fresh knowledge and ideas.”
Emmanuel Probst, Global Lead: Brand Thought-Leadership, Ipsos; WSJ best-selling author
“Susan is brilliant!”
Jamin Brazil, Entrepreneur, Business Advisor, Podcast Host of Happy Market Research
“Inspired new thinking and challenged the status quo in a way that yielded better solutions.”
Jodie Brinkerhoff, Vice President of Innovation, Dallas Fort Worth International Airport (DFW)
“Always learn something new from your presentations.”
Kevin Cowen, Insight Manager, BBC World Service
“You have singlehandedly changed my entire perspective about qual research and introduced me to something I had never heard of… narrative economics.”
Tchicaya Ellis Robertson, Ph.D., Senior Principle Lead Products Survey Research, Accenture
“She is such a strategic thinker, highly curious & highly engaged. Susan’s presentations & articles are always valuable to learn from - they gave me those ‘Aha! moments’ & ‘Yes, that’s it!’ Susan is definitely one to know!”
Cindy Dumlao, Principal Scientist – Global Sensory, Mars Wrigley Confectionery
“Susan is one of those invaluable problem solvers who pushes her partners to really look at the changing societal and market dynamics and develop relevant solutions and strategies.”
Diana Ebanks, Global Head/Director of Brand and Creative – Corporate Communications, AIG
“I can’t get enough of your speaking engagements. I feel like a groupie! I always learn so much.”
Tacie Avedikian, VP Product Marketing, Paradigm Sample
“Susan has time and again delivered clear and actionable insights that helped drive our brand strategy.”
Manesh Jayagopal Naidu, VP of Commercial Operations, Mallinckrodt Pharmaceuticals
“We learned even more than I’d expected; information I was able to use directly in strategic launch planning.”
Lori Nochevich, Senior Brand Manager, Palermo's Pizza
“One of the best professional decisions that I have ever made. Susan was, and continues to be, experienced, knowledgeable, whip-smart and a true pleasure to work with. On a scale of one to ten, Susan is an eleven.”
Keith Harband, Co-Founder, NewEnamel.com, Prescription-Strength Dental Care at Home
“Susan is one of the brightest minds in business consulting, and she is admired as a supremely effective partner to all her clients. She is also known for her endless generosity and willingness to collaborate, share and educate to ensure that as a body of industry practitioners we stay relevant and impactful. The value of Susan’s contributions to Quirk’s Events is incalculable, providing ideas, speaker recommendations and overall feedback to keep us at the top of our game as influencers and innovators in the research industry. Her own speaking sessions consistently receive rave reviews, because she is engaging and thought provoking, and she always has something compelling to say about our clients’ business challenges.”
Steve Quirk, President, Quirk’s Media
“Susan is truly one of the most creative research and business strategy professionals that I’ve met… I’ve relied on Susan and her associates to conduct market research and craft strategies pertaining to challenging business issues across two industries. Susan consistently demonstrates a superior ability to develop clear, actionable insights based on cutting-edge qualitative research techniques. She is extremely proactive, detail-oriented and client-focused. I view her as a valued business partner.”
Jeff Polevoy, Senior Director, Market Research & Analytics, Quest Diagnostics
“Smart, savvy business person who quickly grasps the issues at hand and designs her research to provide the needed insight.”
Matt Kasindorf, SVP of Agency Management Services, The 4A’s
“Susan helped us develop durable insights on consumer segmentation for one of our categories that held up to global quantitative validation. She dives into your business, understands it from a marketer’s viewpoint and then internalizes the consumer’s sometime disparate viewpoints to create valid courses of action.”
Chris Craig, GM/CMO, Global Consumer Business Leader
“Susan has been a trusted advisor and client of Schlesinger Group and one of my favorite people in the industry. A consummate professional, Susan always gives her all to each and every engagement. She brings creativity, years of deep experience and a desire to serve her clients well time after time. One of the things I really enjoy about Susan is her effort in everything she does. She always gives more than 100%, leaving nothing behind when it comes to ensuring success for research and consultation. This effort leads to great client satisfaction, actionable insights and ultimately better business decision making.”
Steve Schlesinger, Entrepreneur, Innovator, Philanthropist, Strategic Leader, and former CEO at Schlesinger Group (SAGO)
“I keep a bookmark folder and a paper file folder labeled Susan Fader chock-a-block with wisdom she generously shares… We all benefit from her generous knowledge that challenges you first as a researcher or decision maker but also derives the maximum, surprising, insightful benefit from qualitative research.”
Nancy Cox, Research Story Consultant
“Helped uncover nuances and insights that helped build successful communications strategies and ultimately successful campaigns.”
Matt Ryan, Ryan + Partners / Roth Ryan Hayes