Resources:
Articles
March 2023
Tips for Getting Better Insights from Respondents
When conducting a research study – qual or quant - the first question you ask in the study tends to put constraints on what the person will share with you. Fader shares how researchers can get more insight into participants' worldviews by letting the participant lead the conversation.
March 2023
Varying Your Viewpoint
The value of examining the lenses through which you see the world.
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July 2022
Contextual Intelligence – Setting the Stage for Success
You need to ground your business challenge in the right contextual frame. If you don't then how you gather and analyze the data may take you in the wrong direction.
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June 2022
Exploring Qualitative Researchers’ Superpowers
Susan shares how qualitative researcher superpowers can help reframe business challenges – even those that do not have a research component.
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March 2021
One of These Things is Not Like the Other: Using Cognitive Demographics to Reframe How We Think of and Categorize People
How companies create segments and group people may not match how people self-perceive. Two people who may appear to fit similar demographic profiles may see the world totally differently. Cognitive Demographics integrates how people self-perceive into groupings.
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January 2021
‘Contextual Intelligence’: Shining a Light on the Optimal Research Path (Know Before You Go)
The Executional and Analytical stages of research are where the focus is when fielding research, but more attention needs to be focused on the Conceptual stage. The Conceptual stage is where baseline assumptions are made – but what if they are wrong? Then your research path and findings can be off. Conceptual Intelligence helps resets baseline assumptions.
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December 2020
‘Gamification Mindset’ – It’s a Lot More Than Just Playing Games
Gamification is so much more than just literally playing games. “Gamification Mindset” is about identifying the elements of what makes playing games engaging and expanding the idea of gamification beyond just the research session. Susan has identified 9 different “Gamification Mindset” elements and share how they can be integrated across the spectrum of the research process starting with recruiting.
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July 2020
How Counterintuitive Thinking Can Inject Some Fresh Perspectives Into Your Research
Counterintuitive Thinking challenges you to rethink baseline assumptions that are used as foundational ways to design research and how you decide who is included. The use of unexpected approaches to research may be just what you need to overcome strategic challenges.
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July 2020
Narrative Economics: Reframing the Roles of Storytelling and Behavioral Economics
Narrative economics and its focus on stories as input versus output will change how market researchers view the role of storytelling, use behavioral economics, and make baseline assumptions.
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December 2019
Get ’Em Talking: Storytelling as an Input, Not Just an Output
Narrative Economics is about focusing on storytelling as input not output and will have you rethinking Behavioral Economics.
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