Resources:
Podcasts
Susan has appeared on the following podcasts and webinars:
April 2023
Light the Fuse with Patrick Olszowski
Conversation about the need for the insights community to rethink and reframe approaches to designing methodologies and how to do that with personal stories interspersed.
Listen >
December 2022
Happy Market Research
Episode 578: What is Narrative Economics and How to Utilize It in Your Business Strategy
Fader explains what Narrative Economics is – why it will help businesses better understand their consumers and position/sell their product; how it redefines Behavioral Economics; why businesses need to use storytelling differently; and how she integrates the Narrative Economics ideas into her speaking and corporate offsites.
Listen >
September 2022
Happy Market Research
Episode 569: When and How to Apply Contextual Intelligence
Fader delves into her theory of Cognitive Demographics and how and why businesses should use to get better insights into who their customers are, relevant touchpoints, and what their worldview is.
Listen >
August 2022
Happy Market Research
Episode 566: What is Cognitive Demographics and How Does it Differ from Traditional Demographics
Fader shares her why businesses need to inject Contextual Intelligence when making the baseline assumptions they are using to address and strategize around business challenges.
Listen >
January 2021
All Things X with Dr. Tchicaya Ellis Robertson
What is Contextual Intelligence and Why Is It So Important in Experience Research?
Dr. Tchicaya Ellis Robertson feels that Fader’s theory on Narrative Economics changes how people should think about qualitative research. In this podcast Fader explains what Narrative Economics is, how it changes how people should think about Behavioral Economics, and the role of storytelling in business.
Listen >
October 2020
Women of Influence
CounterIntuitive Thinking To Help Successfully Address Business Challenges
Fader shares why businesses need to adopt her theory of CounterIntuitive Thinking when it comes to they are having a difficult time addressing a business challenge/problem. She shares multiple of examples of how this can be done.
Listen >
August 2020
The Brand Called You
Emerging Significance of Cognitive Demographics
Fader shares her original thinking about contextualizing business challenges and the importance of integrating storytelling as a way for companies to understand the world through their customers’ perspective. One of the approaches that Fader discusses is Narrative Economics which she believes reframes how businesses should use the Behavioral Economics Lense.
Watch >
February 2020
Corporate Researchers Conference
CounterIntuitive Thinking
Susan Fader discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.
Listen >
June 2019
Ponderings from the Perch
Gamification Mindset
Starting at 16:48 minutes into the podcast – Fader shares her theory of Gamification Mindset that will increase participation and improve feedback. Most of the current focus of gamification is only focused on the literal incorporation of a game within a research study. Fader has taken gamification to the next level by identifying 8 different elements that make game playing engaging and applied these elements across the spectrum of the research study including methodology development, recruiting, waiting room… They are immediately actionable, easy to implement, and only require a shift in mindset.
Listen >
To arrange for Susan to appear on your podcast, click here.